We believe in circular fashion. Herd's products are designed for longevity but if you are ready to let them go, they can then be recycled or composted.

We oversee the whole journey from the 'alpaca to the apparel' and are very proud of the animals and production partners we work with.

We provide care instructions to help you maintain your knitwear’s quality. Proper care ensures that your favourite alpaca pieces last for years to come.

Alpacas are remarkable creatures that graze without uprooting plants. Unlike some other livestock, they nibble only the upper parts of grass, allowing immediate regeneration. Alpacas have a small ecological footprint. Their selective grazing ensures that the grass continues to replenish itself, minimising the need for extensive field rotation. Alpaca poop is rich in nutrients and doesn’t require composting thus creating an amazing natural fertiliser. This can be directly applied to fields, enhancing soil health, and promoting plant growth. Alpacas coexist harmoniously with other farm animals and wildlife and there are plenty of these in the New Forest! The alpacas gentle impact allows native plants and insects to thrive, supporting the overall biodiversity of this special area of the United Kingdom.